Top 5 Marketing Trends To Know For 2023

The world of marketing is in a state of constant change and it can be tricky to keep up with dominant trends as they quickly come and go…

Of course, it’s no secret that if you want to stay ahead of the competition for tomorrow, you must stay current with the new and popular trends happening today.

Fortunately, there are a lot of exciting new marketing trends in 2023 that you can incorporate into your businesses. We will break down the top 5 biggest marketing trends this 2023, provide you with the latest information as well as an up-to-date list of action items for you to utilise.

To start this year off with a bang, you’ll discover:

• All about user experience

• Short-form videos

• Podcasts

• Strategic SEO

• Human-focused content

All About User Experience

Don’t get us wrong; user experience has always mattered. However, in today’s day and age, and with the impatience that has come from the pandemic, expectations are higher than ever before.

What does this mean? It means you could have award-winning content and a wicked website like no other, but if you have poor user experience stats, your business just won’t perform well.

User experience can be prioritised in terms of:

• Mobile web optimisation

• Page load speed

• Image quality

• Image placement

• Cohesive voice and tonality

A lot of these factors come down to personalisation and a human touch.

If you provide consumers with content that solves their problems or guides them in the right direction without a forceful, aggressive manner, they will likely score a good experience dealing with you. And, you may even score a 5-star review!

Getting these things right may seem tricky, but with the right team to help your business and your consumers get the best results, you can dominate your competition and industry.

Pro tip: Many businesses make the mistake of changing their websites or landing pages in bulk to an unrecognisable standard. While they may think this is a great idea, it can often drive your consumers away. Instead, try split testing (A/B testing) your campaign to truly discover what bodes well with your consumers.

Short Form Videos

It’s no surprise that video content has not lost its crown and still remains to dominate all alternative forms of content out there, including long-form video.

Did you know that the average user now consumes 19 hours of video content weekly?

So, while it may not be a hot new trend, it sure is something to consider for your business if you haven’t already incorporated it.

Platforms such as TikTok, Instagram and Facebook Reels, YouTube Shorts and others have successfully made video the number one channel for B2B marketing. This is also partly to thank the globe’s quickly decreasing attention spans.

Some popular brands out there even use these platforms as their primary channel to speak to consumers, such as Gymshark, Lounge Underwear, Starbucks, Duo Lingo, top designer brands such as Gucci, and would you believe that Oreo has even gotten onto this trend?

Podcasts

Podcasts: Another trend that has already boomed but is still growing drastically. Did you know that in 2022, Spotify amassed over 25% of users that listened to podcasts? So, it really is no surprise that many businesses and their respective business owners released podcasts in 2022.

Podcasts are a great way to spruce up your business and add a touch of personalisation.

It’s also great for consumers to take a step back from the many sales pitches and business newsletters they receive daily and wind down with funny, educational, true-to-heart entertainment that they will stick around for.

Strategic SEO

SEO has been important since the birth of Google and the many other search engines that followed, however, you can’t just throw a bunch of ‘keywords’ into a blog or ‘optimise’ tags and call it SEO.

In fact, there has been such a huge stigma around SEO that many businesses and inexperienced marketing agencies will throw it in the “too hard basket”.

While SEO may be a little harder of a marketing trend to tackle, if you truly want your business to flourish and rank well on search engines, you need to revisit that SEO strategy that was tossed into the “too hard basket”.

With times changing comes writing for consumers first, not search engines. Anyone that has previously incorporated an SEO strategy into their marketing many years ago may recall the misconception that you must write for Google and not consumers.

Nowadays, this just won’t do.

If you want to rank well organically, be sure to write for your consumers first and focus on publishing frequent, high-quality and relevant content. ALWAYS strive to be the best source for your topic. So, instead of only looking at how your URL ranks, look more into click-through rates (CTR), video plays and other engagement metrics.

Trying to improve your SEO using only keyword-rich content and duplicated, generic blogs is so 2022.

Human-Focused Content

Once upon a time, in a far, far away commercial setting, lived businesses that came across as strictly professional, formal and with an extensive English vocabulary. This won’t fly in 2023.

Consumers do not want to feel like there is a barrier between themselves and the brands they like, especially following the COVID-19 pandemic.

Prevent these awkward situations by avoiding business-focused, product-promoting and heavily detached materials. If your marketing campaigns don’t tell your consumers that you can connect with them, it just won’t land.

Pro tip: Focus on leaning into relatability, emotions, empathy and transparency when entering new relationships. Human-focused content is more greatly appreciated than you may imagine.

Starting The Conversation

All of these top marketing trends of 2023 share one primary thing; customer experience. When it comes to any relationship in business, an emphasis on customer experience and support comes first.

If you struggle to prioritise your business goals for 2023, incorporate the right marketing trends into your business, or just need to take a step back and let a marketing professional evaluate your situation, we can help you!

See it in action for yourself by contacting The Growth Division today.